ICL unveils an array of initiatives for user engagement through 'Digital' platform

October 20, 2008

Mumbai, October 20, 2008: ICL-the Indian Cricket League has unveiled its comprehensive Digital campaign for its second season that kicked off on October 10th 2008. The primary objective of the campaign is to take the user engagement & experience to a completely new level. ICL is also announced MSN as the official Technology partner for its forthcoming ICL Season-2. This association will provide the ICL with state of the art technology infrastructure to take its digital initiatives forward. 

As part of this endeavour, MSN India has built a special page -- for its users to catch the ICL action. MSN India will also have Live webcast of all the matches on during match times, and post-match updates can be found through on-demand video under the ICL special section on MSN. MSN India also features the scorecard for all the ICL matches on its home page, Cricket Home Page as well as MSN Messenger. The portal also has an interactive contest 'Clicket' ( which is available to users on match days.

Throwing further light on the digital initiatives, Shariq Patel, Sr.VP-Marketing & Operations, Indian Cricket League (ICL) said, “We at the ICL, were the first cricket body from India to appreciate the digital demands of the cricket fans in the country & subsequently saw the launch of the official ICL website 2007. Our latest initiatives on the digital front is an ongoing process to meet up to the demands of the rapidly growing cricket fan base who follow the game through the digital medium, making us the most technologically savvy cricket league operating out of India”

Another new digital endeavor will see a first of its kind tie-up with leading eCommerce portal, eBay India (, facilitating an online auctioning process for the cricket fans to bid & win “Live Experiences” like television panel participation and commentary box presence at the on-going ICL 20s Indian Championship.

On the mobile front, ICL has entered into a partnership with a leading gaming company to develop & distribute a mobile game, across leading mobile operators of the country. The game can be downloaded by the users by sending GAME ICL on 57575.

Apart from the above initiates, ICL has also entered into a partnership with Cornershop for the distribution of exclusive mobile content (wallpapers, Ringtones, anthems etc) and is available for download. The details of the download information are available on the official website of ICL –

This season, ICL has launched nine new websites in addition to the existing, each dedicated to an individual team representing an important nerve center of Indian cricket on the ICL platform. The team websites will achieve the objective of creating an identification factor for the team fans as well as to build a platform for the swelling fan base for the teams.

Along with that, the official ICL website has been revamped adding new features like comprehensive statistics, in-depth interviews along with the pioneering “Fun Zone” with interactive games, contests; engaging the user to an almost unprecedented level. Season two campaign has been supported by a high decibel display campaign, SMS alerts, & social media optimization to complement its “Cricket Hai Meri Life” Season-2 marketing campaign.

<< Back